Matt Cutts: Google Mobile Search May Surpass Desktop Search This Year

Matt Cutts

With the advent of mobile devices and their increasing popularity, it is not surprising that consumers are beginning to use their mobile phones and tablets to search the web.  This is a trend that will likely continue to grow as the quality of smartphones increase.

Matt Cutts spoke at an SMX Event last week and says, he “wouldn’t be surprised” if mobile search queries surpass desktop queries this year.

What Does This Mean For Website Owners?

The rapid trend of consumers using mobile devices over desktop computers shows just how important it is to have your website optimized for mobile phones and tablets. If you are just focusing on desktop design for your customers you could potentially be losing a lot of sales and clients if customers are not able to have a great experience on their mobile phone.  You can have the best website in the world that looks magnificent on a desktop computer or laptop, but if it’s not functional or slow loading, it’s possibly to alienate half of your customer base.

What Can Be Done To Optimize Your Site For Mobile Devices?

1. Make your site responsive

Having a responsive site will allow your visitors to have a customized view of your website depending on what kind of device they are using. Visitors will see an optimized version of your site whether they are on a mobile phone, tablet, laptop, and desktop. Your websites content and images will automatically be adjusted for a better viewing experience.

2. Optimize your websites load time

Have you ever loaded a webpage on your smart phone that took forever to load? If you are like me and most others out there, you will lose patience and try another site.  According to Kiss Metrics, 47% of consumers expect a web page to load in 2 seconds or less.

In order to speed up your site, it is important that you have a fast and reliable webhost that can handle your websites traffic.

Install a caching plugin such as the W3 Total Cache that will make your webpages static and decrease the load on your server.

Use Google’s webpage speed test to see what other optimizations can be made to further increase your websites speed.

3. Optimize your images for the web

I’ve seen this too often and it really frustrates me sometimes to see websites that are using huge image files that have no business being that big.  On one client’s site, they were uploading 5mb image files into their blog which was drastically slowing down their site.  Fortunately I was able to bring down the image to 100kb vs 5mb without losing any quality. This not only speeds up a website, but it also can potentially save a lot of money on bandwidth.

I recommend using a photo editor such as Photoshop that will optimize your images for the web. I use the popular WordPress Smushit that will automatically further decrease the file size of your images.

So don’t ignore your mobile visitors as they are rapidly growing in numbers and you can potentially increase your bottom line by giving your customers a pleasant mobile experience!

Questions? Comments?