Switching Your Site to WordPress, the New Generation of the Web

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In Hawaii, more companies are migrating their sites over to the WordPress platform and with good reason. The management of content, media and other dynamic features that WordPress provides is almost unparalleled in the new generation of the web.

Starting primarily as a blogging tool, WordPress with their open-source network, third party apps and continuous development, created a community that helped launch the blog centric engine into an all-in- one website content management system.

If you’re an organization that built your website back in the 90’s or before 2010, you’ve probably been reminded (more than once) that it’s time for an upgrade. There are a lot of factors to consider when upgrading your website, and WordPress may be the good old excuse to help you consider making the leap.

At HawaiiSEO.com we build our client sites primarily in WordPress. The reason why? Listed below are just a few reasons businesses (even us as an organization) are moving over (or have moved over) to WordPress. After you take the time to scope out the benefits see how you’re able to make the switch hassle-free and head in to business with that oh-so-needed facelift for your website.

Benefits of WordPress

  1. The Content Management System (or CMS) – Updating a website is painful (we know!), however it doesn’t have to be. With the built-in features of WordPress, pages, post, HTML editor, menu hierarchy system and an endless amount of plug-ins and themes, WordPress has surpassed user adoptability faster than any other content management system in the web. Even edging out CMS engines like Drupal or proprietary CMS software.
  2. Plug-ins – These are third-party apps that help to enhance your website, whether to add images in an easy-to-add fashion, add social media links without having to hard code them in, or just plain old adding in a shopping cart. WordPress and its Plug-in are like the apps for your Android or iPhone. It’s just that easy. A word of caution: It is important to scope out and check the legitimacy of each plug-in you install. A few plug-ins can open your site up to vulnerabilities, so it is important to read the reviews or consult with an expert.
  3. Search Engine Optimization – At HawaiiSEO.com, we understand what it means to be number one on Google, Yahoo and Bing. That is why, WordPress comes at a great time for the not-so- techie entrepreneur / marketer. Easy to use WordPress plug-ins like Yoast or All-In-One SEO help to make the SEO process much smoother. In addition, there is a WordPress framework, called Genesis Framework, which has SEO properties already included. Finally, it is easy to update and change rudimentary attributes such as website title, site tag and site description through the settings area in WordPress that makes any one a basic SEO wizard.
  4. Hundreds of Themes to choose from – Need a designer for your website? That may not be necessary the case as WordPress has a ton of designed themes to choose from. A service such as Theme Forest allows business owners to get a website up in a short amount of time. However, be forewarned as some themes already have built-in plugins that are coded in to their designs this also makes the normal WordPress installation different than the default.
  5. Mobile-Responsive Ready – With the notice of Google’s announcement considering mobile- responsive/mobile-friendly sites in their Search Algorithm, many companies would work toward making the switch from a static website to a more mobile-friendly responsive design…and the sooner the better. Companies knew they needed to create a mobile website but didn’t have the mean to do so or it would cost an exorbitant amount of money. That is not the case anymore since WordPress came into play.
  6. A Blog Ready-to-go – Since WordPress started off as a blog, you get a blog almost instantly within your WordPress installation. Need we say more? WordPress is one of the most sophisticated blog platforms for the web. It is what they excel in and with tags, categories, keywords and other data structures, you’re in good hands when it comes to a personal or company blog.

Migrating to WordPress

  1. Create a Flowchart with a Site Map – Create a flow chart with very specific descriptions of what each pages purpose is. Where does it go? What does it do? These are important questions in order to organize the structure of your site. Once you put the pieces of the puzzle together it will be easy to drag and drop every page into its place.
  2. Utilize the Pages, Post and Menu Feature – As we mentioned earlier, there are a ton of content features that are available to build your site.
    • Pages – Are specific pages of your site such as Contact Us, About Us, etc.
    • Posts – Are content types in which you may classify with keywords, categories and other data types. This is a way to create robust content for Search Engine Optimization on a regular basis.
  3. Migrate all your Data and Content from your previous site – Copy all your text, images and videos and then go through the migration process. This means, you will upload all the necessary text to pages and post. Then, move over your video and images to the Media Gallery in Wordpress library. We hope to go over this in another blog post.
  4. Find a quality host that WordPress play nice with WordPress – WordPress is a Linux based program, so look for sites that are Linux based and allow for the WordPress installation to be installed on your webserver.
  5. Choose a day to make the switch- Our recommendation is to launch the site over night as it prevents interruption of service, however at any given time if you feel ready to push the red button, by all means, PRESS THE RED BUTTON!

If you’re able to create and migrate your own website by yourself, then there is no need to contract a web creator or web developer. It is just not necessary. However there are other factors that you may wish to consider that may require an expert (type of plug-ins, SEO, places where you get stuck, etc.)

The choice to make the switch is entirely up to you but with technology moving at such a rapid pace it may be a good idea to get started before the competition gets ahead. The leap can be a scary one especially if you’ve had systems in place for a while but you want to ensure you have a quality website, one that is responsive and is optimize for search to gain more customers.

At HawaiiSEO.com we wish for companies to have websites that do those three things at a bare minimum and keep companies informed of what is takes to be the best on the web. Cheers!

Questions? Comments?